We first undertook an audit of everything in the report, so we could identify what should stay and what could go, and where there were opportunities to improve. The opening to the report is now far simpler, and the business model has been revamped. We also helped ensure the design and content was entirely consistent with Elementis’ other investor relations materials, so the report could support the wider strategic story.
Compelling advantages
The reworked business model description makes clear that the company has several sustainable competitive advantages.
Fair and balanced
An interview with the CEO offers fair and balanced responses to investors’ most pressing questions.
Planning for the future
The report incorporates significant insight on the strategy, taken from Elementis’ Capital Markets Day presentation – ensuring that the story is perfectly consistent between the two documents.
Strategy in action
The enhanced strategy section builds coherently on the Capital Markets Day presentation, offering further insight into strategic progress and aims for the future.