The AA is the UK’s leading motoring organisation. Its strength is inextricably linked with its brand and its foundations in 110 years of innovation and service. With a wide offer including roadside assistance, insurance and driving services, the 2015 AA Annual Report (its first report post-IPO) needed to demonstrate the potential value in its market leading brand and membership model.
Sensitive design accentuates the power of the UK’s most trusted brand, while a corporate style is evolved for an investment audience.
A mix of heritage and contemporary photography reinforces the AA’s plan to unlock the value of its brand and membership model.
The Annual Report was accompanied by a microsite which is dynamic and easy to use.