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AA Annual Report 2015

The AA is the UK’s leading motoring organisation. Its strength is inextricably linked with its brand and its foundations in 110 years of innovation and service. With a wide offer including roadside assistance, insurance and driving services, the 2015 AA Annual Report (its first report post-IPO) needed to demonstrate the potential value in its market leading brand and membership model.

Building a corporate brand

Sensitive design accentuates the power of the UK’s most trusted brand, while a corporate style is evolved for an investment audience.

Old and new

A mix of heritage and contemporary photography reinforces the AA’s plan to unlock the value of its brand and membership model.

Clear and simple online reporting

The Annual Report was  accompanied by a microsite which is dynamic and easy to use.