AA reporting: searching questions, honest answers

The AA had attracted a lot of press coverage over the past year. An unexpected leadership change, along with competitive and regulatory headwinds meant that a new strategy was required, which the company announced just prior to the launch of the annual report.

Building on the fundamental strengths of the business and the new strategy for growing the Roadside and Insurance businesses, this year's report also includes an improved business model description, new marketplace context discussion and more extensive sustainability content.