CDC Group is the UK’s Development Finance Institution. Its mission is to support the building of businesses throughout Africa and South Asia, to create jobs and make a lasting difference to people’s lives in some of the world’s poorest places. Building on our brand rationale work, we created a dynamic annual review.
The review expands on our previous work to rationalise CDC’s brand and visual approach.
CDC’s investment approach consists of four key strands, and is explained early in the report. An infographic simplifies how the approach ultimately leads to both development impact and commercial returns.
Simple and powerful illustrations enhance understanding of CDC’s investment sectors and impacts.
The challenges facing CDC are clearly outlined, establishing the context for its success in each investment sector.
Strong photography-led case studies show how the social impact of CDC’s operations dovetail with the creation of sustainable financial returns.