CDC The Africa List

CDC’s The Africa List is a community of Africa’s next generation of CEOs. Backed by The CDC Group, this networking platform aims to equip the continent’s emerging leaders for the opportunities and challenges ahead. From initial name creation to presentation decks, we developed a consistent brand across all channels.



An inspiring website showcasing the three countries in which The Africa List has launched (Uganda, Zambia and Tanzania), from their events to networking opportunities and continual leadership development.


View the website at

Marketing collateral

From invitations to presentation tools and events materials, we have developed a clean and simple identity that places the individual at the heart of the organisation.

The brand guidelines

We created a style guide to showcase the brand’s toolkit and how to use the individual elements creatively.

Positioning the business leaders at the heart of the brand

The suite of materials reflects the brand’s ambition and communicates the message that The Africa List is the place to share ideas about Africa’s new growth business.

Plans for the future

The Africa List has ambitious plans to accelerate the momentum of its first year by launching in another seven countries.