Comic Relief

Our team led the work with Comic Relief, developing creative annual reports to raise the profile of the charity’s activities beyond Red Nose Day and Sport Relief. The annual report summarises the fundraising events, explains how people benefit from the work, and attracts corporate partners and sponsors.

‘Interactive’ reporting

The first report we created with Comic Relief invited the reader to complete the story with its red themed colouring book and accompanying red pencil.

Cost-effective printing

We turned the limited one colour print spec into an advantage, and invited the reader to ‘take part’ by colouring the report in, echoing the key part of Red Nose Day… millions of people getting involved.