Down to Earth

We developed the name, logo and visual identity for this specialist retailer offering organic, natural and ethical products and foods for the home and garden. The brand was implemented across stores and products, punctuating the traditional style with cheeky, irreverant twists.


A simple woodcut illustration of a falling sycamore seed introduces the brand style and reflects the name.


Produce and groceries’ labels reflect the organic and natural sourcing of Down to Earth’s products, and build the traditional-but-cheeky illustrated style of the brand.

Carrier bags

Simple woodcut illustrations echo the brand style, and vary depending on the size of bag. All-recycled materials ensure minimum environmental impact.

In-store signage and posters

Seasonal design brings humour and variety to the store and reinforces the brand values established on products.