To promote greater awareness of the need for consistent communications we created a campaign ‘The art of effective communications’, which built on IHG’s brand, playfully recreating iconic works of art in the IHG style.
IHG’s brand uses strong graphic icon styles. We brought this style to life with a distinctive campaign mixing iconic styles with iconic artistic creativity.
A comprehensive reference pack was produced and accompanied the ‘guide’ folder with detailed workshop and marketing materials. This long-running campaign was delivered across print, online and moving image.
A comprehensive pack of guides, tips and tricks filled the folder, and was complemented by workshop and marketing materials.
This long-running campaign was delivered across print, online and moving image.
The campaign generated a large suite of campaign illustrations that continue in use across related comms – website, collateral and workshops.