IHG Rewards Club launch campaign

Our team has worked closely with IHG for over three years. We have developed the brand, corporate and internal communications, exhibitions and marketing across print, online and moving image. In spring 2013 we worked with the IHG team on the global relaunch of its hotel guest loyalty programme.

Global HQ launch display

We created a bespoke exhibition installation for the launch at IHG’s global head office, including feature displays in reception, café and other communal areas. The displays included banners, giant screen and interactive app on iPads.

Campaignable story

We worked with the IHG team to create a campaign toolkit based around a core story that could then be told in many ways.

We created login pop up scripts and iPad apps for the launch. As well as providing focal points to the launch, these e-comms were also shareable across IHG’s intranet system as the campaign gained attention.

Credit card concertina

A mini booklet explained the main changes to the IHG Rewards Club and its benefits, all contained in a member-card-sized concertina booklet handed out across the world.

Animated story

Moving image provides a cost-effective way to engage audiences, wherever they are. A flowing animated film explained the IHG Rewards Club changes and its benefits to passing audiences in IHG’s regional HQs around the world.