Pearson has been transforming to become the world leader in the provision of education services. This radical transformation has taken time, and has impacted on short-term financial performance whilst the strategy is implemented. In the 2015 Pearson Annual Report, Friend helped Pearson progress towards best practice as a means of explaining its new strategy and value creation model with clarity.
Brand-led photography reinforces the focus of this year’s message: the delivery of improved learner outcomes. The front cover reflects this new brand, whilst messaging is ‘focused on delivery’.
We enhanced the business model, making a greater connection between value creation and the business strategy.
Delivering measurable outcomes is a key part of Pearson’s strategy. This year, this was linked more clearly to core growth drivers, showing how it is being measured and how it informs product development.
Culture as a driver of business performance is gaining greater attention from board rooms and from investors. We created a clear explanation of what this means at Pearson and its impact on the business.
A review of sustainability practices across the organisation is underway. To help manage shareholders’ expectations, the process and likely effect is set out in a clear and straight-forward way.
A simple, one-page online reporting centre provides highlights of the year, told through a succinct animation and a summarised story.