Friend

Pearsonville

Pearson is the world’s leading learning company, and owner of Penguin and the Financial Times. Our team created Pearsonville, a website taking the user on a rich journey through a virtual town, capturing different aspects of life that Pearson’s products and services touch (built pre-iPad so not compatible).

Welcome to Pearsonville

Pearsonville is a virtual town, with all the attributes of any real town, anywhere. It has homes, a school, a library, banks, businesses and universities for the user to explore. Across the whole town are video stories explaining how Pearson’s businesses provide learning products and services throughout all our lives.

Real life environments

Using real-world examples, we created 3D virtual models for all environments in Pearsonville.

Fully interactive environments

Buttons inside the town’s spaces reveal explanations and rich video content about Pearson’s business

Rich video experiences

Across the whole town are video stories explaining how Pearson’s businesses provide learning products and services throughout all our lives.