We created the logo and branding for this national charity supporting parents with excessively crying babies. Development also included marketing tools and online templates.


A simple child’s drawing of a crying baby makes the charity’s purpose clear, and connects parents in the middle of a personal crisis with empathy and understanding.


Simple posters for download from the website are used in doctors’ surgeries and maternity clinics to raise awareness of the service among new parents.

Posters are also used to attract volunteers with experience of the problem.